Old Bug
The online resource for VW beetle enthusiasts
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Miss EMPI

What your 1963 Beetle should wear.
This is not a VW advertisement per sa; but it is an interesting ad from the greatest maker of VW aftermarket products: European Motor Products, Inc ie EMPI. The year was 1956 when EMPI was founded by Joe Vittone in Riverside California. Their first product was valve guides which allowed flat-four cylinder heads to be repaired. By 1963 EMPI expanded it's product range to include many decorative and performance accessories. This ad shows what a well dressed EMPI Bug should wear back in 1963. Check it out »

Source: Foreign Car Guide, October 1962