Old Bug
The online resource for VW beetle enthusiasts

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Miss EMPI

What your 1963 Beetle should wear.
This is not a VW advertisement per sa; but it is an interesting ad from the greatest maker of VW aftermarket products: European Motor Products, Inc ie EMPI. The year was 1956 when EMPI was founded by Joe Vittone in Riverside California. Their first product was valve guides which allowed flat-four cylinder heads to be repaired. By 1963 EMPI expanded it's product range to include many decorative and performance accessories. This ad shows what a well dressed EMPI Bug should wear back in 1963. Check it out »

Source: Foreign Car Guide, October 1962

CALLING ALL CARS

CALLING ALL CARS

EMPI's Transispark electronic ignition system was pretty revolutionary for it's day, as the Ad claims...
A NEW ELECTRONIC BREAK THROUGH has produced a miraculous transistorized ignition system - the EMPI TRANSISPARK - which gives a FAT, HOT SPARK AT ALL SPEEDS, ALL THE TIME, FOR THE LIFE OF YOUR CAR. Check it out »

Source: Car Guide, Jan 1963

Volkswagen, Okrasa and Mister EMPI

Volkswagen, Okrasa and Mister EMPI

EMPI now is the exclusive U.S. distributor for Okrasa power kits for Volkswagen. Racing-type big-port cylinder heads. Forged chrome-moly stroker crankshaft. Dual Solex 32PICB Caburetors. Check it out »

Source: Car Guide, Jan 1963

Judson Supercharger Ad

Judson Supercharger Ad

"A supercharger separates the men from the boys." Yes, that's right... be a real man -- supercharge your Bug! "A Judson Supercharge gives your the performance you need without sacrificing engine life or reliability in any way." I love this ad... straight from the atomic age of the 1960's in American. Pure rocket science. Check it out »

Source: Foreign Car Guide, Sept 1964

They said it couldn't be done.

They said it couldn't be done.

Here's a VWoA ad featuring 7'1" tall famed Wilt Chamberlain of the Philadelphia 76ers'. Bugs have always been known to have a lot of headroom; but Wilt just could not fit. This is a great classic ad. Check it out »

Source: Foreign Car Guide, Feb 1966

Don't laugh.

Don't laugh.

A Volksagen police car may seem like a funny idea to you, but it makes a lot of sense to the city of Scottsboro, Alabama. Check it out »

Source: Foreign Car Guide, April 1966

El Toro Beetle

El Toro Beetle

The El Toro bonnet for Volkswagens is beauty not merely skin deep but four skins deep, constructed of four layers of fibreglass, a sturdy beauty...tough, safe and durable. Check it out »

Source: Foreign Car Guide, October 1962

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